West Orange, NJ (October 23, 2024) – The Seton Hall Prep Athletics Department today announced an apparel agreement with NIKE and BSN SPORTS, a division of Varsity Brands and the premier platform for team sports solutions. Through this partnership, which took effect on September 1, 2024, BSN SPORTS serves as the official apparel and equipment provider for the Pirates Athletic Program and will outfit the school’s athletes, coaches, and community members in premier NIKE product selections.
The partnership, which extends over the next five years, positions BSN SPORTS as the Pirates’ exclusive provider of on-field apparel and other equipment needs, which will be highlighted by outfitting the teams in NIKE.
“This agreement between Seton Hall Prep, BSN SPORTS, and NIKE is a tremendous added value for coaches, student-athletes, and supporters of the Pirates Athletic Program,” said BSN SPORTS Regional Sales Director, Greg Fall. "We are thrilled for the opportunity to partner with the Pirate athletic program in supporting the school’s distinguished athletic brand, while outfitting student-athletes with leading gear to perform at the top of their game and give coaches time back to invest in the lives of their athletes.”
"NIKE is synonymous with high quality, classic designs, and a championship pedigree, and that is what we strive for in our student-athletes both in their sport of competition and in aspects of their life," said SHP Athletic Director, Larry Baggitt H’18. "This opportunity to partner with NIKE and continue our strong relationship with BSN SPORTS, the leaders in the sports apparel industry, will only help to enhance the experience we are able to provide for our student-athletes, families, fans, and alumni. We are excited to enter into this partnership and continue to grow the success of our athletic department. Initial feedback from our student-athletes indicates they are ecstatic that they will be outfitted in NIKE going forward. We have a strategic plan to get all of our varsity programs in NIKE while maintaining a reasonable budget with our existing uniforms."
The partnership with BSN SPORTS and NIKE takes effect as the Pirates continue to compete in the highest echelon of high school sports. Seton Hall Prep teams are regularly recognized in the NJ.com Top 20 in their respective sports and compete in some of the most elite conferences in the state of New Jersey. The 2024-2025 school year saw The Prep capture a state title and national ranking in soccer and bowling, state finals appearances in lacrosse, a state semifinal berth in football, a record number of wrestlers compete in the state finals, and conference and/or county championships in cross country, bowling, swimming, baseball, golf, lacrosse, track & field, soccer, and wrestling.
The new contract provides SHP Athletics with the best apparel and footwear provider in the world and ensures brand consistency for years to come.
About BSN SPORTSFarmers Branch-based BSN SPORTS is a leading marketer, manufacturer, and distributor of sporting goods apparel and equipment. A division of Varsity Brands, BSN SPORTS markets and distributes its products to over 150,000 institutional and team sports customers in colleges and universities, middle and high schools, and recreational programs throughout the United States via catalog, e-commerce, and direct sales. Focused on providing game-changing solutions through local partnerships, multi-brand selection, and one-stop shopping for equipment and uniforms, BSN SPORTS’ more than 3,000 employees have been helping elevate participation in team sports since 1972. For more information about BSN SPORTS, please visit
www.BSNSPORTS.com.
About Seton Hall PrepSeton Hall Prep is New Jersey’s oldest Catholic college preparatory school. Founded in 1856, the school moved to South Orange in 1860, where it prospered as part of Seton Hall University until 1985, when, after becoming independent, it relocated to the neighboring town of West Orange. Seton Hall Prep is accredited by the Middle States Association of Colleges and Schools, drawing its 970 students [grades 9-12] from 130 towns and 12 counties. Sixteen varsity programs are supported by Seton Hall Prep across the fall, winter, and spring seasons. Last year, over 30 student-athletes in the Class of 2024 went on to compete and study at the collegiate level.
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